How much should I budget for paid ads?
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It depends on your average order value and sales cycle, but we typically recommend starting with ₹50,000–₹1,50,000/month in ad spend to gather enough data to optimise meaningfully. We'll give you a specific number after the growth audit.
Which platform should I start with — Meta or Google?
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It depends on your business. Google Ads captures existing intent (people already searching for what you sell), while Meta is better for demand generation and discovery. Most of our clients run both, weighted toward whichever converts better for their category.
How do you report on ad performance?
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You get a weekly report showing spend, cost per lead, cost per acquisition, and revenue attributed — not just clicks and impressions. We measure what you actually care about.